JAmp 2.3

JAmp is a powerful plugin for Joomla! that lets you generate the AMP version of your website.
AMP pages are indexed by Google automatically through meta tag submission, it integrates with every Joomla! extension and it's highly customizable!
Google indexes Accelerated Mobile Pages and present them to mobile users when they search on the main Google SERP. JAmp automatically creates and advertises to search engines an Accelerated Mobile Pages version of your web site contents using a special and specific link submitted through a meta tag.

Google rolled out "Core Web Vitals" indeed the speed factor is today crucial for the ranking of a website. Google gives preferential treatment to websites that load quickly and AMP is the best way to help mobile pages to load as fast as possible thanks to a special markup and a restricted subset of features. With AMP pages it's possible to reach nearly 100 of score on the Google PageSpeed Insights test, otherwise impossible to reach with standard pages.

AMP is a very lightweight version of a webpage that has been stripped of the many elements that cause a regular webpage to display slowly, such as tons of cookies, third-party Javascript, and slow-loading ad networks. This results in a page that loads lightning-fast, which is great for those who are on slower connections or simply don't want to wait for a regular, heavier page to load.
AMP has had a fairly positive reception both from site owners and from users. It's much faster and more streamlined for searchers, especially on mobile devices that tend to be a little bit slower connection-wise.

We are in 2020 but looking at Google search results, most sites still have not implemented AMP. Are there consequences to not having AMP on a website? The short answer is yes. Google AMP provides some perks that you would otherwise be missing out on. Many websites are already taking advantage of what AMP has to offer. One of the reasons AMP makes a positive impact is it increases click through rate through its distinct appearance in Google SERP. Another reason is it lets visitors render pages quickly — especially useful if the pages have large resources to load.

Furthermore JAmp is fully compliant with the GDPR regulation that requires to provide a consent bar to users in order to allow and unlock cookies and tracking resources.